Joanna Stasuk

-Work with the Touchpaper North American sales and business development teams and supported by the corporate marketing team in the UK -Create a clear, differentiated position for Touchpaper in US marketplace -Generate qualified leads for North American sales team -Corporate positioning, messaging and branding including PR agency relations -Build and manage North American events plan

-Create and implement marketing and sales campaigns; assist in the design of new corporate marketing collateral specifically Web sites, brochures, ads, direct mail pieces and press releases -For corporate web site relaunch, responsible for site traffic evaluating, competitor evaluation, creation of new site structure, selection of site redesign and architecture team. Created and reworked text of website to be marketing driven

-Designed and did the layout of the corporate website including developing the site map and menu items; wrote copy and identified and oversaw vendor team to program the site -Developed website enhancements including a wine locator and wine preference calculator -Created the “WineWave Club”, a free membership to cultivate an interest in wine and build a mailing list of potential interested buyers

-Created and launched a complete ecommerce website including an online store and events calendar that facilitated increased membership -Drove fundraising efforts for the opening of the Cradle of Aviation Museum on Long Island -Cultivated relationships with executives at major aviation companies and influential community members to educate them on the museum’s goals and promote the non-profit’s efforts