João Manuel Ferreira Geraldes

Definition and prosecution of the annual budget, sales and after sales policy, marketing and financial business statements, according with the Group Sub-Headquarter, in Spain. Definition of annual targets and bonus system for the Sales and After Sales Dept’s.. Management of the following departments: Sales, Rental, After Sales, Sales Administration, and Marketing. Annual business plan negotiation with the Provider– sales, rental, after sales, marketing and the financial system package.

Definition of the annual sales budget, sales strategy and marketing plan, reporting directly to the Iberian General Market Manager. Management of the following departments: Sales Force Dept. And Sales Administration, in total of 29 employees. Direct follow-up of the special Key - Customers. Member of the “European Pricing Council” – standardisation committee for the price schemes at European level. Member of the “European Sales Force Procedures Committee” – standardisation committee for the Sales Dept. Inte

Only and direct advisor of the Portuguese General Sales Manager. Most relevant contribution in pushing the Company into no. 2 in the market ranking (starting from “others”)

Design and implementation of all activities for the market introduction of two new products lines - 2 Wheels / Industrial Tires: sales strategy, marketing & communication plans and logistics. In December 1992, these two products lines played an important role in the Portuguese Michelin’s results. Previous positions: Product Manager; Trainee Recruitment of the new Sales Force elements; Salesman.