Joe Aouad

Full responsibility for P & L of the Beverages business in the Middle East and to develop and drive consumption of strategic global beverages brands (NESCAFE, COFFEE MATE, NESTEA, MILO and NESQUIK) in Out of home by offering a portfolio of relevant products/solutions to FoodServices operators in selected priority channels.

Full operational responsibility for the FoodServices Business in 4 countries (Saudi Arabia, Qatar, Bahrain and Jordan). Responsible for translating the overall Middle East strategic direction for Beverages (NESCAFE, COFFEE MATE, ETC.) and Food (Maggi, Chef and Nestle brands) into country channel focused sales strategies. Build a successful business model and Route to market strategy, etc.

Create alignment and harmony between countries and Marketing team in the Head office to ensure excellence in the execution of the winning strategies and implementation of Best Practices in Filed Sales, Key account and Distributor Management in order to sustain the leading position in the Industry. Define growth targets and budgets in countries and help them build a winning business model with required resources (people and budgets), skilled and capable teams, effective Route to Market strategy, etc.

Marketing and Management