Jörg Droste

Leading the Sponsor and Partnerships globally with focus of planning, management & execution of the UEFA Champions League Rights management with UEFA and PlayStation Asset creation and campaign management with global markets Direct agency management Digital marketing campaigns UEFA Champions League Final planning – develop a holistic guest program and management of Sony Mobile experiential activities in the host cities Budget management and governance of contract, budget accountability EUR 27.000.000

Responsible for generic event activation and strategy in Europe Managing and support of global trade shows “IFA”, “MWC” and “CES” Coordination of global sponsoring activities for central Europe Establishment of an incentive process for European markets incl. approval / ROI process and legal support (compliance, tax) “One Sony” activities, integration of Sony Business Units into events Budget accountability EUR 2.000.000

Key account for Sony Ericsson and responsible for all marketing activities and events Support for IFA trade fair and global sponsorships Establishment of retailer program “insider live” and “insider points” Budget accountability EUR 1.000.000

Project management for promotions and events Ensuring the long-term customer satisfaction – technical, conceptual and cost-oriented advice and execution Management and leadership of an interdisciplinary project team, coaching & development of employees Planning, organization, implementation and analyzing of events Increased efficiency / process optimization during execution Quality management / budget control (ROI) Final settlement, documentation, debriefing Budget accountability EUR 2.000.000

Planning, execution and documentation of national and international experiential promotion events Customer relationship management Management of national promotion manager Budget planning and controlling

After dual vocational education permanent employment within the sales department Areas of responsibility: Production planning and controlling, implementation of customer orders, cost accounting, calculation, invoicing and dunning, sales and dispatch