Joey Barker

- Lead execution of Website redesigns and content strategy - with SEO, mobile responsive and social media infrastructures built-in - Product and company branding projects, sales collateral and event promotion materials - Direct all workflows for team members, recruit and find new streams of revenue to help the company evolve with the media landscape - Online product development for all digital experiences - Direct all advertising and paid media efforts, on and offline

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- Manage social media campaigns for brands and corporate partners; advise program managers on social media strategy, SEO and mobile app promotion - Site Catalyst team lead – use web analytics technology to improve online targeting, persona development, and email / landing page split testing - Consult on lifecycle strategy efforts, creating best practice guides for campaign managers ranging across all digital channels - Email testing and tagging, UAT, and conversion optimization for digital programs

- Plan B / Socialogic – Digital & Social Media Strategy - DataPath – Content Strategist & SEO Copywriter - Prime Notion Technologies - FedEx Enterprise Mobile App Store Development Plan - Thompson – Interactive Strategist & UX / Usability Consultant, Copywriter (FRED's, First Tennessee) - Lokion – SEO Copywriter & Content Strategist for internal web projects

- Create digital channel strategies for both promotional campaigns and Evergreen programs - Incorporate inbound linking, SEO, social media, email marketing, paid search, web video and mobile optimization planning via Experience Mapping for key user personas - Work collaboratively with corporate partners NFL, NBA, and FedEx to create and optimize long-term program effectiveness online - Consult on the use of interactive platforms

Digital Marketing Consultant specializing in Social Media Campaign Planning and Program Management. Also assist with web content strategy, organic SEO initiatives and digital channel integration - integrating conversion and revenue growth objectives for Marketing, eCommerce and Rewards.

Created digital and collateral-focused content, messaging, and technical documentation for ServiceMaster's Information Security team. PROJECTS: - PCI Compliance technical writer - Enterprise Information Security Awareness Program: Content strategy & writing for internal campaign - Define & develop metrics for Vulnerability Management