Johanna Baumgartner-Knoefel

Drive the development of the young international Accessories and Consumables division. Collaborate with multiple departments to develop and implement purchasing, logistics, quality clearance, marketing and data management procedures. Select and develop complementary products from external partners. Oversee co-branding strategy for complementary products, ensuring profitability and functionality of partner products with Miele appliances. Relaunch of division's international website and webshop.

Developed marketing and communications strategies for clients. Built consulting business from the ground up, identifiying and soliciting clients. Established new sales channels in German markets for European clients. Provided crititcal communications guidance. Attended international trade shows in Germany to promote client brands. Partnered with gateone gmbh, an agency specialising in cooperations marketing.

Managed a team of five overseeing 2 major accounts. Developed international communications strategies for clients, including press relations. Ensured consistent client communication strategies in European markets directing 4 local agencies. Oversaw projects undertaken for major accounts. Administered account budgets, monitored revenue and ensure return on investment in accounts.

Devised German marketing strategies for consumer goods, including o.b. feminine hygiene brand, based on in-depth consumer response analysis. Conceived and launched educational website for teenaged girls. Oversaw product promotional compaigns and communication. Arranged endorsements from medical professionals for o.b. products, managing business relationships with physicians and gynecologists and developed health-related tuition papers, brochures and special sample packs addressed to teenaged girls.

Assistant to Marketing Director for Austria and Central Europe. Managed bi-monthly "Happy Meal" children's menu promotion, including long-term volumen planning of (Walt Disney movie related toys) estimated 1 year ahead of time in a market in dynamic development opening more than 30 restaurants per year. Established reputation as McDonald's Austria's top event management specialist based on the ability to plan all phases of key events at top-line venues domestically and abroad incl. sport sponsoring events.