Johanna Bernard

- Conception and further development of customer campaigns with a focus on Search Engine Advertising (SEA) in the areas of Search, Display, Retargeting, YouTube, Facebook, etc. - Control and optimization of campaigns based on performance goals - Cost control and budget responsibility - Analysis and data evaluation of ongoing campaign developments - Creation of market and competition analyzes as well as customer reports

- Implement communication and marketing activities in close collaboration with Paris teams, coordination and adaptation to the German market - Organize external/internal events and deploy the CSR initiatives - Project manager for the Client Culture initiative - Manage the corporate website and the intranet - In charge of the Corporate Design - Creation of marketing material (brochures, flyers, videos)

- Collaborated through all phases of product development with different departments: design, logistic, legal department and external agencies - Researched competitors and came up with concrete recommendations - Directed the advertising of products with consultation of multiple offices

- Organized and coordinated advertising spots filming, for example the SUV TV-commercial "Inspiration" - Organized photo shoots in Germany and abroad - Created relevant presentations for the managers - Communicated the marketing strategy to the international subsidiaries

- Organized and attended various VIP events for ELLE Magazine: International Beauty Awards, Grand Prix du Cinéma, Soirée Mode - Monitored and followed up partnership projects: L'Oréal, Estée Lauder, L'Occitane en Provence... - Coordinated specific operations: competition for readers, editorial supplements

Student association of Kedge BS. - Welcomed and integrated 900 exchange students from Kedge Business School per year - Designed and created posters, leaflets, promotional videos and initiated a website - Helped recruit, interview and select staff and managed a team of ten students http://www.interactkedge.com

- Marketing Management - Interpersonal Communication - Organizational Behaviour

Top 10 Business Schools in France. Triple Crown (AACSB, AMBA and EQUIS). - Marketing - Project Management - Finance & Accounting - Micro and macro Economics - Negociation - Human Resources Management - Innovation and Entrepreneurship - Business Law - Managing in Complexity

Top 10 Business Schools in France. Triple Crown Business School (AACSB, AMBA and EQUIS).