Johanna Joch

Logopädie für dich. Wir verbinden Effizienz mit maximalem Spaß an der Therapie. Dafür gehen wir immer wieder über den Tellerrand der klassischen Logopädie hinaus. Zum Beispiel mit digitalen Tools, Musik & Theater und Social Empowerment.

• Founded US subsidiary of German parent company and established US office and business plan • Led daily operations, including • Recruitment & people management • Financial management, including revenue forecasting, payroll and P&L • Directed marketing & sales • Developed a strategic marketing communications plan • Oversaw creation of marketing assets • Activated sales channel through product demonstration • Investor relations & PR

• Achieved US product market fit • Identified US market needs, growth opportunities, and defined target segments • Created product roadmaps and prototypes • Managed team of 8 including designer, software developer, speech pathologist with state of art agile product development • Developed customer-centric product and communication strategy • Defined personas and customer journeys • Marketing campaign with MVP to attract first users

• Developed eLearning courses for 112 clinics to provide training opportunities for 70,000+ employees • Moving from in-person training to online courses decreased training expenses • Coordinated the learning management system

Directed staff development to ensure state-of-the-art therapy and increase employee’s confidence in their role • Coordinated processes with the department of physical therapy • Conducted therapies focused on Parkinson’s disease • Founded theatre group for people with Parkinson’s disease

Provided therapeutic treatment for voice, speech, language, cognitive, and swallowing impairments in ambulatory and stationary setting • Developed prototype with product designers for myofunctional speech therapy and led beta test with clients