Johannes Daubenmerkl

> Lead the intl. Aptus Health commercial delivery teams (designers, med. experts, PMs, webmasters) with a total of 40+ employees, based in Paris and Mumbai, who build and deploy top notch branded, unbranded and sponsorship programs for life science companies. > Head the Univadis Oncology (=dig. platform for physicians) division with the mission to establish Univadis as the #1 digital resource for Oncologists worldwide, offering news and conf. highlights, point of care tools and professional education.

> Manage a team of 8 digital professionals who orchestrate the set up and deployment of unbiased, medical education solutions on Univadis (sponsored through life science companies). > Manage partnerships with KOLs, hospitals and medical societies. > Establish a data driven mindset within the team and follow the “build-measure-learn” approach to continuously optimize programs. > Systematically analyze physician behavior and generate meaningful insights for internal teams and clients.

> Facilitate roll out of a fully centralized CMS and integration of medical content from 90+ countries in 12 languages which were previously hosted on separate CMS in each market (Univadis project, platform for HCPs) > Develop and execute promotional digital strategies to support artists with their album releases and merchandise distribution (TokioHotel, Sarah Connor etc.) > Lead quantitative and qualitative market research studies incl. statistical data analysis (Die Welt, Volkswagen/MTV etc.)

> Mgmt. of Tokio Hotel‘s homepages in 15 markets (more than 350k monthly visitors) > Establish one of the world‘s strongest online fanbases in music history resulting in legendary wins like the MTV Europe Music Award in Munich, 2007 (Best InterAct) or the MTV Video Music Award in L.A., 2009 (Best New Artist) > Founder of TokioHotelTV, the bands weekly episodes which regularly reached YouTube‘s top10 charts > Managed online coops with partners like Facebook, MTV, media partners etc.

Werbepsychologie, Markt- & Konsumentenforschung