John Matthews

Assisting Market Sentinel to develop their business in the US market and to provide clients with consulting services leveraging the Market Sentinel social media marketing intelligence platform. Market Sentinel provide a news and social media monitoring and measurement service LiveBuzz. LiveBuzz daily monitors 1.5 million news, blogs, forums, review, and other sites capturing and tracking brand and issue chatter and pinpointing key brand, market, and issue influencers.

Advising and assisting Ad-Venture Media to formulate their strategy and to build their network of strategic partners to go-to-market with, including making introductions to potential new partners. Ad-Venture Media is an innovative mobile advertising and mobile commerce company that harnesses Near Field Communications (NFC) technology to enable mobile phone users to interact with other advertising and promotional media such as broadcast, print, in-store, out-of-home including digital out-of-home. The Ad-Vent

I am a marketing technology and marketing consultant, and the President and Founder of Comscient Group. Comscient Group is the hub for a multi-disciplinary group of independent marketing technology and marketing professionals, experts, and consultants specializing in social media, collaboration, mobile, CRM, digital marketing, and decision support. Comscient Group approach is to work as a member of the client’s team providing multi-disciplinary expertise, insight, and plugging critical skills gaps.

Successfully led, managed and promoted INFACT Research to become a recognized European brand name as a technology and strategic research company specializing in CRM, marketing automation, and financial services technologies; and as a providing knowledge process outsourcing specialist (business research and analysis), . In addition, as the co-owner (latterly sole owner) and principle consultant, John provided fact-based software evaluation/selection and go-to-market decision support.

Software industry analyst/writer I wrote European research for NSA newsletters and reports, and provided research and analysis consulting to NSA's European clients. New Science Associates was a U.S.-based IT analyst group providing subscription market research and consulting services on emerging technologies. NSA was later acquired by the Gartner Group.

Consultant, interaction designer, database modeler, and business analyst and cognitive task analyst working on client engagements for a number of retail and capital markets financial services clients including consulting on the application of artificial intelligence, database modeling, and interaction design for automated securities trading and securities trading decision support systems, artificial intelligence and rules-based algorithmic trading systems, and CRM and database marketing systems).

Consultant, interaction designer, and business analyst working on client engagements consulting on applications of artificial intelligence systems, software usability and user interface design, and software primarily for use in the military, and for use in financial services and capital markets (securities trading decision support and decision automation systems).

Worked on client projects and new product development including collaborating with AI Ltd's partner Xerox Palo Alto Research Center (PARC) on the development of an interaction design software application called Trillium to assist the design and prototyping of user interfaces for industrial products such as photocopiers, VCRs etc. I worked as a business analyst/knowledge engineer/cognitive task analyst including LISP programming and AI and object oriented programming).