Jonathan Huston

Marketing consultant specializing in product launch (“Go-to-Market”) plans, product strategy, marketing communications and market research .

As the senior client lead for the agency’s technology accounts, managed $3 million (annual) in revenue for global technology clients such as Sun Microsystems, SGI, Serena Software, NEC, InfoVista, and NetApp, and Trend Micro. • Managed strategy, brand development and implementation, product launch (print, video, and Web/new media), collateral, and integrated demand generation marketing programs for all technology accounts. • Managed development and rollout of new brands for technology clients globally.

• Developed Web strategy for client, articulating value proposition and differentiating client’s services. • Led business development effort for enterprise IT services, focusing primarily on business-continuity processes and technology migration.

Guided efforts to launch multimillion-dollar networking product lines to worldwide market, including: • Branding, positioning, and development of product message to enterprise and telecommunications markets, Alcatel sales force, systems engineers and reseller channels. • Development, production, and delivery of technical and training materials to worldwide force of salespeople, systems engineers, and channel business partners.

As Manager of the Technical Products Division, led and supervised staff of 10 product marketing managers and staff responsible for: • Development of channel marketing strategies, tactics, and program implementation for 40 networking hardware, software, and microprocessor product lines. • Development and execution of marketing plans producing approximately $90 million in revenue per fiscal quarter. • Management of marketing budgets totaling in excess of $2.1 million per fiscal quarter.

Summer School

Semester abroad.

Completed double major in German and The College of Letters. Rowed on the Wesleyan Crew Team and competed at the Dad Vale National Championships.