Jonathan Shaw

Directed a Pan European and North American beverage package launch for two breakthrough beverage packaging systems with a market potential of 100 M Euro. • Managed an entrepreneurial internal startup within Aisapack. Commercially responsible for both new beverage packaging projects: Branding, Pricing, Distribution and Promotion: • www.aisacan.com New Consumer Goods Beverage Package • www.inspirationpackage.com New Prestige Alternative Wine Package • Report directly to President & Owner.

Created a successful launch strategy and market positioning for a new beverage closure sector within SIG allCap. Worldstar & Ameristar 2003 packaging awards winner.

Invented innovative sales-channel with first application in the European wine industry. Launched business, namely: market and technology review, business plan, product sign-on strategy, investor presentations, negotiations, patenting and implementation. Chosen to represent Switzerland out of 1’800 applicants at the largest private equity congress organized by Brains to Ventures held at the Zurich Stock Exchange.

Developed an innovative ice-cream product using technology transfer.

Designed scientific database in the field of Product/Package interaction for benchmarking.

Created competitive advantage through first hand product review of the Japanese market.

Managed 20 different projects to improve product efficiency testing.

Msc. Thesis: Permeability of organic compounds through various packaging polymers database.