Prof. Jorge Israel Saez de Nanclares Juncos

• Bank branches supervision of the image to guarantee the Standardization based on the brand manual. • Ensure the implementation of planograms. • Supervision of marketing campaigns, implementation. • Report de incidents found in the branches and correct them. • Report missing equipment • Review of normative elements. • Verify that preventive and corrective maintenance is carried out with opportunity and follow up • Verify the order and presentation of visual merchandaising

• Responsible for Bonovo Brand (liquid egg) • Launch brand • Trade Marketing • Managing budget $14,000,000 • Manage the media as billboards, radio, television, digital media • Development of new productos, introduced 870 g. and six pack white egg • Contact with advertising agencies and negotiating with supliers • Development of POP material • Sales analysis and trends • Development of packaging • Social Network Management.

• Planning, analysis, and implementation of promotions aimed at sales staff, analyzing its profitability and impact during the implementation • Design Brand image. • Budget control of $ 30,000,000.00 •Management of suppliers to increase sales campaigns coordinating BTL activities • Conduct studies of main competitors through Mystery shopper activities Research with employees • Develop expansion plans analyzing macroeconomic facts such as GDP per state Economically Active Population and safety issues

• Creating the owned businesses base, which reached over 40 own businesses, 1st. place at national level in customers growth. • Develop plans to attract customers and conquering new customers. Coordinating 15 people in the field. • Coordination of customer´s base. Managing 4 people • Managing the budget allocated for the equipment area. • Relation with suppliers, for program visibility purposes.

• Sales supervisor beer and soft drinks. Customer base administration and managed to have exclusive customers • In Marketing. Monitoring competitors, verifying the top of mind, share of mind • Coordinating national projects, such as Copa Sol, Cantares Superior • Decision on sponsorships participation.

• Coordination of advertising campaigns in printed material and radio • Control of promotions for customers checking redemptions and expenses • Management of the budget allocated for the Sales Director • Decision on participation with sponsorships focused on sales increase and brand image. • Events coordination, such as Christmas Parade and Sprite Ball

Marketing