Jose Maria Rodriguez

Assist in the execution of the short and long-term financial goals of the Marketing Department, by providing best-in-class business support and financial information. Lead the Brand Building control process (including Media Agencies) working closely with Brand Managers: monthly study of the invoices received and the upcoming expenses. Support the day to day and monthly reporting cycle including analysis of P&L, balance sheet and cash flow and understanding of risks and opportunities

• Responsible for month end process. • Management of all Portugal Brand Building ION’s. • 3 years analysis of innovation projects. • Key support for analysis and understanding of risks and opportunities around Portugal cashflow delivery. • Preparation, review and checking of all budget and forecast data to agreed timetable. • Responsible for management of the monthly mix and variance analysis for COGS across Iberia and reporting back to the Dublin based COGS group.

Gestión Financiera