José Miguel Bernal Arencibia

- Marketing Plan preparation and implementation. o Product Strategy and yearly tactic. o Price and margins management. o Promotional Strategy and yearly tactic. o Place Strategy and yearly tactic (on/off-line) - Marketing Team management. o 2 Category Managers. o 1 Trade Marketing Executive. o 1 Graphic Designer. o 1 Assistant. o 1 scholar. - International and National Business Development Management related to expansion, sales, product and branding. - Department’s budget management.

Strategik is the trade name of Startegik, S.L. It was born in 2009 in order to provide to the companies an Exigent, Specialized, Professional and Serious Strategic Consulting service in the Commercial and Marketing areas. 15 years of professional career in multinational, national and local companies, supports the experience, knowledge and know-how of a team committed to renewal and commitment to the future.

- Startup of marketing Department. - Defining the marketing strategy for the company in coordination with the CEO. - Product Management. - Recruitment and analysis of internal and external information sources. - Identify opportunities for productivity improvement. - Marketing budget Management, negotiation and contracting Advertising, Communication and Medias agencies. - Develop and implement marketing plan for the company - Department’s budget management.

The Marketing Department of the Group was formed by 8 people, 1 Marketing Director, 1 Senior Brand Manager (Tapelia), 2 Juniors Brand Managers (Di Távola, Napolitano y Casa Gilda), 1 Restaurant Placement Manager, 1 Field Marketing Executive, 1 External Communications Manager and 1 Marketing Assistant. The complexity segmentation in the sector, take us to manage micromarketing techniques that had been reporting us excellent results.

- Responsible for the three functional areas in the Department:. - Negotiations with National Customers about Promotion, Merchandising and Category Management. - Promotional and Merchandising Systems, design, implementation and managing, Unix, Excel and HTLM supports. - National Pricing Control System, design, implementation and managing. - Category definition and development in fresh meat. - Standards and Ad-hoc Planograms Elaboration. - Trade Marketing budget managing.

- International Customers Response in Canary Islands. - International, National and Local Negotiations managing distribution agreements of ADC´s portfolio. - Forecast, Budget and Strategy definition in Accounts Plans for each customer. - International reporting to the Customers Directors, Ahold y Metro. - Common Commercial Policy implementation. - P&L Response for each account. - Category Management international projects active participation. - Coordination of Point of sales managers.

- Commercial Strategy managing. - Commercial Policy principle definition and implementation. - Local Negotiations managing about distribution agreements of Danone´s portfolio. - Commercial Assigned area Planning, organisation and control. - Active participation in Category Management, Logistics and Human Resources projects. - Trade Marketing, Category Manager, Credit Manager and P.O.S.M. (15 people) coordination.