José Buendía

• Adapt companies' brand guidelines to develop compelling marketing assets impacting positively company brand market presence. • Educate clients on how to improve their social media presence, resulting in better conversion rates on social media channels. • Problem-solve brand communication to develop a communication strategy, impacting higher brand awareness and local client traction.

• Led brand redesign efforts and established design guidelines and templates, reducing work time for the company in terms of implementation. • Developed web wireframes, UI mock-ups, and multimedia assets, increasing brand awareness and increasing monthly website visitors. • Created compelling brochures, PowerPoint layouts, and marketing materials.

• Provided art direction and crafted distinct brand identities, improving client position in the specific market. • Delivered captivating 2D animations, motion graphics, and video editing, improving brand recognition and value. • Collaborated closely with clients to fulfill diverse brand design needs, improving communication with local and end users.

• Instructed courses in Visual Communications, Illustration, and Design Basics, impacting a high course success rate. • Guided students in their creative exploration and self-discovery, resulting in high-class engagement during the academic semester

• Conducted insightful UX interviews and contextual Inquiries, resulting in finding main user pain points and frustrations. • Created impactful infographics, layout designs, and illustrations, improving project comprehension and success. • Co-lead usability tests with infants for a Colombian child food product, significantly improving its appeal and success in the Colombian market.

• Instructed courses in Visual Communications, Illustration, and Design Basics, impacting a high course success rate. • Guided students in their creative exploration and self-discovery, resulting in high-class engagement during the academic semester

• Assisted in advertisement campaign design with visual layout and concepts • Developed mood boards and helped with short video editing

User-Centric Design: Recipients have a strong understanding of user needs and can apply this knowledge to product design. User Research: They are skilled in conducting various user research methods to gather insights about user goals and problems. UX Design Process: Recipients can design and prototype user interfaces for desktop and mobile applications, and effectively communicate design specifications to developers.