Josep Tuneu

Development and implementation of Toyota’s Product Identity within Product Mgmnt. Define relevant features within brand umbrella. Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. Define target customer segments, product specifications, set/monitor profit/cost targets, sales plans, pricing positions, market positioning, and communication strategies in order to reinforce product power.

• Designing and implementing annual company marketing & communication plan. • Involved in new corporate image definition. Responsible for implementation (http://youtu.be/0CBnDm8ks2o). • Involved in market data analysis. Studying competitors and developing product positioning tools to define correct pricing. • Involved in Spanish distribution redesigning with Spanish Sales Area manager. • Managing media relationship worldwide. Product&marketing company official speaker and PR. • Managing external provid

• Responsible for Spanish market sales. • Maintained sales level in critical situation and solved several customers’ non-payments. • Visited several distributors as part of the redefinition of distribution network plan.

performed various projects in different locations: Barcelona, Paris, Madrid, Rotterdam, Abu Dhabi and San Francisco. Specialized in Supply Chain (demand planning) and changee management).

Marketing, sales.

Industrial Organization.

Mechanics.