Joseph Famalette

Hired as a Sales Executive for the Automotive vertical and Southern California client base. Conduct research on upper funnel issues in the automotive buying arena and build brands through digital media to ensure continued growth.

Assigned to analyze the business approach of this start-up, modify the model that was developed for the country’s larger consumer packaged goods companies, and establish a sales program for the automotive industry and smaller consumer companies (less than $200M).

Utilized established real estate marketing methods and direct marketing techniques to penetrate golfing communities in the Mid-west and locate investors for golf course home sites.

Privately held start-up consulting company focused on strategic brand and business development.

Recruited by the Board of Directors to effect a complete turnaround of the leadership, financial and market structure. Executed parallel strategies of marketing and business development while overhauling operations to lower costs and improve performance. Held full P&L responsibility for 2800 employees and 9000 seasonal workers in 11 production facilities across the Western US.

Given full autonomy by the 12-member Board of Directors to lead a top to bottom reengineering of an entity representing one of the cornerstones of American agriculture. Instilled vision, strategy and focus centered on a business, core competency and profit matrix for a complex corporate culture. Outlined strategic plans, capital structures, new business ventures and competitive positioning tactics to accelerate top and bottom line growth.