Joseph Santoro

Among largest provider of private post-secondary education with 88 locations nationally Assistant Director of Admissions The Art Institute of Philadelphia to assist them to reach their admissions and revenue goals through achievement of Admissions criteria and applicant selection.

Leveraged relationships with Canadian Colleges and Universities and Sports Groups to tailor specific regional marketing campaigns increasing Bank of America’s footprint within the Canadian region. Major Achievements: • Successfully managed the matrix marketing process—monitored the results of existing/control pieces versus the results of new creative pieces through the life of the campaign. • Developed and implemented seasonal/annual promotions that drove sales through ea

Developed and Implemented Direct Mail campaigns and Media campaigns that increased the company’s brand in the marketplace and implemented new marketing strategies that generated new business and increased revenues.

Advertising and Marketing Agency with clients in Pharma, Biotech and Financial Services Director of Business Development Increased lead generation of Telemarketing team by 50% with an in turn increase in revenues of 20% through developing winning questions and using follow-up letters and calls. Major Achievements: • Coordinated efforts of sales teams by directing telemarketers, production team and marketing managers to focus on quotas and meeting goals through communications. • Designed a new system of mar

Web/Graphic Interactive Marketing/Advertising Company Managed major corporate accounts totally $2MM and generated start-up proactive B to B program that increased revenues by $50K in three months