Dr. Juan Antonio Bernabé Moreno

PhD research area: "Marketing advance analytics based on Social Media and Digital Assets"

Focusing on applying Big Data insights based on own and external data sources to support the Telefónica Germany Core Business. Top projects successfully delivered: a) Device Intelligence - Device Pricing Strategy based on market insights. b) Creation of a competitiveness Index for DSL offers at regional scale. c) Brand measuring based on Social Media impact quantification and sentiment trending. d) Market Insights Sensor to monitor competitors’ campaigns and offers and recommend action.

Started the Big Data practice in Germany.Delivered the first Big Data award winning product (Smart Steps) for TEF Digital in UK, Brazil & Spain. Heading a mixed team of data scientists, business analysts and product developers to: a) Turn ideas and concepts into tangible deliverables and early products b) Explore both commercial and technical feasibility c) Engage with friendly customers to shape concepts d) Quantify and prove the quality of the insights e) Generating early stage revenues

In charge of Web Intelligence projects to make the most of data assets in our online business.Top projects: a) Beta Portal / Next generation e-Commerce platform b) Online Performance management set up c) Web Intelligence roll-out d) Introduction of Agile methodologies between IT and Sales e) SEO/SEM strategy and implementation

Thesis: "New methods for knowledge discovery in geo-localized Social Media Networks" Note: Cum Laude

Semantic Web Technologies