Juan Jose Sanchez

Rivera & Rivera was a game changer. We brought down barriers between disciplines. Our team went from being a copy/designer mix to a collaboration between all the agency departments. With Account Executives, we broke a long tradition of getting tasks, and started challenging clients to share business problems. That led to more creative communication solutions for them. Our team worked with brands like KIA, Mitsubishi, Excel Automotriz, Fepade, and new business clients.

I was hired to be in charge of the digital creativity of the SAB Miller beer brands. Here I understood how to work in a more integrated and digital environment, learning from a very good boss and members of a talented team.

Here I went from Copywriting for small prints to directing the creative day to day of Davivienda, one of the clients with most billables in the agency. Our advertising strategies were even mentioned as one of the best assets in the growth of the bank in one of its yearly reports. Our team did also successful advertising proyects with Mercedes Benz, Laboratorios Suizos, Protecto, among others.

Transmedia projects, new media technologies, and innovation in business.

Financial analysis for business valuation, cash flow, and stocks. The Postgrad was an executive approach to competitive markets and economic contexts for business decision making.

Focused on Creative Writing, Journalism, and Communication Strategies.