Juan Lulli

Offers real estate sales & marketing advisory and execution services to owners, investors, institutions, and agencies in Baltimore's affordable rental housing marketplace. Strategic in planning, tactical in implementation, success in the results.

Launched real estate management division. Managed sales and marketing operations. Designed and implemented business development strategy. Initiated highly profitable strategic partnerships. Led and mentored internal staff. Signed lucrative rental contracts with key non-profit organizations and institutions that added $1.5 million dollars in rental income since start up. Delivered profit rates that were 30-60% higher than market average. Grew portfolio of income-producing housing assets by over 5 times.

Co-launched new Creative Services division offering direct mail strategic advisory, creative, and copy-writing services. The new business added, contributed on, increased the value of, or facilitated millions of dollars of company revenue. Provided leadership on strategic marketing, business development, sales & marketing initiatives, client engagements, and creative and strategic direction on client direct mail campaigns. Advisor to company president on strategic, operational, and marketing initiatives.

Generated almost $2 million dollars of personal sales since start-up. Introduced, marketed and sold creative/design, print collateral, direct mail campaigns, electronic media, and web site products and solutions to corporations and non-profit companies. Delivered sales at profit margins that were 10% to 30% higher than the Company average. Led the Company in customer retention, repeat business, and "share of customer."

Designed, implemented, and managed corporate and donor campaigns. Reshaped the organization around market-oriented teams and practices that resulted in news services, new revenues, and better outcomes for the families. Created and put into action marketing communication strategies. Implemented strategies that created positive outcomes in marketing, fundraising, recruitment, and organizational process that touched on, facilitated, and contributed to the non-profit company's multi-million dollar revenues.