Juan Ruiz

I provide graphic design services based on strategy to inspire and energize individuals in their business, simplifying business problems and creating user-centered solutions. The design services I provide are Branding (Logo design & visual identity), Brand consulting (brand definition & strategy), web consulting (concept & strategy), print and digital design.

Graphic Designer member of the international in-house creative team. Design and update of collateral materials. Assist on the production and help lead the print production, from preparing files to approving color proofs, of brochures for over 30 countries worldwide.

Brand development, branding, design strategy and web design based on user-centered design and UX methodologies. Define clear design strategies to meet specific communication goals. Presentation of proposals including budgets and deadlines.

Design of diverse print and digital marketing materials from concept to production. Develop creative approaches to visually communicate very technical concepts of engineering. Collaborate with Directors and Marketing team in the redesign of various websites.

Design of logos and branding for varied businesses and individuals in various countries. Define clear design strategies to meet specific communication goals. Project management of overseas projects involving the coordination of partners in different countries. Presentation of proposals including budgets and deadlines.

In this position I was responsible for the layout design of national publications. Other duties were the discussion of layout design with Art Directors and Editors in planning meetings for the diverse publications, as well as to assist on photo shoots and photo editing processes.

Help develop and teach the online course ArtIS 201 (Fundamentals of Visual Literacy). Research on material for the course website. Grade student projects. Create new assignments for the course.

All the fundamentals of the world wide web; the essential elements to planning and organising a website; the functionality of the Dreamweaver Interface; working with text and images; as well as page layout control, including Cascading Style Sheets (CSS) and HTML5.