Julia Antunes

- Integrated campaign content and creative assets development - Planning and execution of events and tradeshows - Communication materials and marketing activities coordination. - Cross-functional teams and external agencies collaboration - Designing and optimizing lifecycle email journeys and newsletters in Salesforce Marketing Cloud - Management of performance marketing and seasonal lead-generation campaigns

Progressed from Performance Marketing to Product Marketing within Vontobel’s global Structured Solutions department, expanding scope to include B2B initiatives across email marketing, organic channels, and event management.

- Drove a 3× YoY increase in Q1 2024 customer acquisitions through optimization of digital acquisition channels (website, landing pages, and paid ads). - Managed external media agencies to support optimization of paid search, social, and display campaigns. - Collaborated with cross-functional teams (Website, CRM, Data, Marketing Automation) to deliver consistent, data-driven campaigns. - Built KPI dashboards to track conversion performance and optimize campaigns.

- Coordinating the cross-country development of the Equality Accelerator platforms (application and website). - Developing targeted communication materials for regional and global stakeholders to drive customer engagement and retention. - Training regional teams on CRM best practices, managing customer databases, and ensuring data accuracy for personalized communications. - Delivering KPI reporting and actionable insights to support decision-making.

- Created evergreen, organic content and branded content across multi-channel platforms (website, Meta, and YouTube), aligned with business goals. - Award Winner of FAPEMA Terezinha Rego Scientific Journalism Award (2019).

Trainee supporting content creation and management across digital channels (blog and website) and TV productions.

Final grade: 1,7 (German system)

Final Grade: 1,6 (German system)