Julia Antunes

- Integrated campaign content and creative assets development - Planning and execution of events and tradeshows - Communication materials and marketing activities coordination. - Cross-functional teams and external agencies collaboration - Designing and optimizing lifecycle email journeys and newsletters in Salesforce Marketing Cloud - Management of performance marketing and seasonal lead-generation campaigns

The role evolved following a departmental restructure, expanding my responsibilities to include product-focused initiatives for B2B clients across Vontobel’s global Structured Solutions Department, with additional focus on email marketing, organic campaigns, and event management.

- Collaborated with cross-functional teams (Sales, Social Media, Data, Marketing Automation) to ensure on-brand campaigns with measurable performance impact. - Coordinated with external media agencies to optimize paid search, social, and display campaigns. - Optimized customer acquisition channels, achieving a 3× YoY increase in conversions in 2024. Built reports and dashboards to track KPIs and conversion rates.

- Led end-to-end multi-channel (Website, Social Media, Event Material) content creation. - Award Winner of FAPEMA Terezinha Rego Scientific Journalism Award (2019).

- Designed communication materials for regional and global stakeholders. - Coordinated the development of the Equality Accelerator application and website, collaborating with developers and product owners to align requirements and delivery. - Supported regional teams on CRM best practices while managing customer and stakeholder databases to ensure data accuracy and enable personalized communications. - Generated ad-hoc reports to track and analyze business KPIs.

Television production trainee with primary responsibilities for content management and creation for digital channels and TV shows.

Final grade: 1,7 (German system)

Final Grade: 1,6 (German system)