Julia Duscheck

Cologne Business School Study Abroad Media Project: • Helped to build and improve the business approach and methodology in connection with the rollout of the www.neuH.com project • Independently developed, produced, edited and published digital content featuring celebrities such as Emma Stone, Morgan Freeman, Steve Carell, Kate Hudson, Lance Bass, Rob Lowe, etc. • Secured product and brand sponsorship to fund and facilitate celebrity collaborations and events

• Collected and updated the database for the German Soccer Federation with live, real time match results, details and statistics from all semi-professional and professional leagues • Analyzed and evaluated the match results, details and statistics to predict future player performance and develop performance-enhancing methods for rising stars

• Helped develop a new business model and social media strategy to successfully position the company in the digital market • Established guidelines and procedures for the social media department and the company's various social media platforms • Converted draft print articles into digital versions customized for specific media channels

• Organized and created innovative ways to gain new members • Consulted and pitched fitness contracts to potential customers • Dealt with with special inquiries and complaints as the contact person for existing club members

Internship: • Helped develop, produce and publish digital content for the www.lifestyler.tv platform and affiliated social media channels • Conducted interviews, drafted press releases and articles • Organized events and sold events sponsorship opportunities

Internship: • Created and prepared pitch materials for high-end fashion magazines highlighting the latest trends featuring company products • Utilized creative and persuasive writing techniques to draft fashion reports to be published in such high-end fashion magazines • Helped plan, organize and implement new marketing campaigns on behalf of clients

The "International Media Management" study program at Cologne Business School combines creativity, sound management knowledge and expertise for the digital economy. The program focuses on how media is managed and how digital marketing and social media marketing work. Lectures/Exams are in English.