Julian Rudolph

• Responsible for conception, creation and implementation of holistic B2C media campaigns (paid, owned and earned) with the aim of increasing brand awareness and sales revenues (at POS and digitally) • Team lead for overarching projects in the areas of brand strategy/positioning based on market, consumer and competitor analyses • Holistic implementation of digital product features and brand promotions in close cooperation with editing and sales

• Independent acquisition and support of potential and existing company cooperations • Supporting the various divisions in the implementation of cross-media projects • Supervision and coordination of partnerships at the various running events

• Development of strategic measures for sales increase and customer acquisition as well as preparation of sales lists • Conception and creation of a communication plan for the retailers • Independent organization and implementation of retailer trainings and brand events

• Preparation of offer documents for potential advertising sponsors (in German and English) • Daily client contact and supervision of small-scale projects • Intense work with the MS-Office programs and Adobe programs • Autonomous care of the homepage of the 1. FC Köln and production of weekly business newsletters • Independent customer acquisition and customer relationship management (CRM)

• Organization of marketing specific activities • Support and consulting of club members

• Daily work experience with the programs NCPower and VPMS • Cutting and archiving of editorials and raw material • Fieldwork with camera teams and newspeople • Investigation of film material and content for TV-reports

Cooperator of the project SPV Felana in Madagascar: Activity as soccer coach and sports teacher in a deprived area, creation of a website and advertising pitch for the acquisition of donations

Topic of master thesis: Rethinking the business strategies of publishers: Determinants of the consumers’ paying intent for online content of German sports magazines Exemplary modules: • Measurement and Evaluation • Psychological Aspects • Sport Project and Event Management • Sociology & Law • Economics of Sports Events • Governance of Olympic Movement