Juliana Franco Pereira

– Collaborated cross-functionally in developing and launching a complete training program called ‘Influencer Outreach – Discover Events’ at Indianapolis-based corporate experience center. – Developed and led marketing initiatives such as experience videos, playbook with detailed information about training program, event landing page, social media plan, survey development and program evaluation. – Trained design influencers in products, technologies, and brands.

Managed all marketing related activities for brand strategy, which included: – Planning and implementation of integrated communication such as public relations, agency management (advertising and media), social media, events and trade shows, international VIP Tours, training, campaigns and promotions, new product forecasting, merchandising and standardization of POP materials. – Budget management and negotiation with vendors.

– Partnered with distributors responsible for managing sales force in order to penetrate major target customers.

– Coordinated national strategy of sales with focus on commercial projects, including main hotel chains, construction companies, stadiums, and hospitals in Brazil to create company´s portfolio in new market. Resulted in sales to several key projects including iconic ones in city of Rio de Janeiro – Copacabana Palace Hotel and Maracanã World Cup Stadium. – Collaborated in design creation and booth development for Expo Revestir 2011 largest trade show of finishing solutions in Latin America.

– Managed portfolio of approximately 75 key accounts, selling to innumerous projects and segments - builders, hydraulic Installers, hotels chains and hospitals. – Received excellent results in sales, winning annual prize “Rino de Ouro 2009” in Sales Promoter category.

– Helped implement nationwide program in Brazil of service to architects and designers to increase accurate faucets and sanitary ware specifications. – Responsible for about 250 architectural firms, developers, hospitals, and international hotel chains specifications support.

– Personalized service to end-consumers and construction professionals: from assistance of product specification to project design with analysis of best product option for each space.

Final Grade 9.2 / 10

Post-Graduation - Lato Sensu

Thesis on „Contemporary Architecture of Museums” with graduation project of Automobile Museum in Interlagos Racetrack.