Juliane Kellersmann

Working directly with the founder and Creative Director Samantha Cameron as well as the E-Commerce Manager to create content across all channels that reflect the brand voice I was responsible for designing and producing all graphic content required to run and develop the brand, from newsletters, blog posts to seasonal collection lookbooks. My main focus in this role was art directing both E-commerce and campaign photoshoots: From casting models, to monitoring critical path and booking shoots.

Working for one of the UK’s top retailers, my main responsibilities were: • Launching and maintaining a Hybris-based e-commerce website • Weekly homepage updates for the company’s flagship markets: UK, Germany, France • Enhance brand’s presence, redefining the brand guidelines according to the current market trends. • Working on the most up to date website solutions: gifs, videos • Creating mobile app content to follow and fit the current brand campaigns • Email design

Encompassing both the strategic and creative side of branding I was involved in everything from the brief to market research and the actual building of the brand including Logo Design and Digital Marketing.

Working in the Studio Production Team alongside the stylists taking commercial digital images of the supplied brands, ensuring that all products were lit correctly, efficiently and creatively with a consistent high quality. According to the brand guidelines I generated content for both social media and marketing campaigns.

Photography Visual Identity Branding