Juliane Winter

Plan and execute various IT projects for Bonnier, showcasing strong project management skills • Serve as Product Owner for several SaaS products, with a primary focus on marketing tools • Allocate resources, manage budgets, and coordinate effectively to achieve project goals and milestones • Collaborate with cross-functional teams, stakeholders, and external partners to ensure seamless project delivery and success

Development of innovative digital marketing strategies, focusing on areas such as SEA, Social Media, Email, and MPO • Take charge of budget control to optimize resource allocation for maximum impact • Analyze data to evaluate the performance of campaigns and make data-driven improvements • Nurture partnerships with stakeholders to foster collaborative and productive relationships

Project-based management of marketing activities for subsidiary companies within the group • Proficient in driving website traffic, enhancing online visibility, and optimizing conversion rates • Implementation of Google DoubleClick (now Display & Video 360) and AppNexus • Successfull in scaling Display and RTB channels for some of the largest German software download portals

Project-based management of marketing activities for subsidiary companies within the group • Proficient in driving website traffic, enhancing online visibility, and optimizing conversion rates • Implementation of Google DoubleClick (now Display & Video 360) and AppNexus • Successfull in scaling Display and RTB channels for some of the largest German software download portals

Successful planning and execution of cooperative activities • Expertise in expanding marketing efforts, with emphasis on the Spanish and Brazilian markets • Proven track record of driving revenue growth and achieving business objectives • Strong ability to forge strategic partnerships to enhance market presence

Conducting comprehensive quality assessments within Germany's hospitality and gastronomy sectors • Crafting compelling and informative editorial content for the prestigious FirstClass magazine

Led pre-sales team growth at Groupon's Warsaw office, focusing on research activities • Established website development department in Warsaw, enhancing online capabilities • Managed pre-sales and controlling for the entire travel team as Sales Assistant • Facilitated import/export of deals across Groupon countries • Successfully acquired hotel and travel partners, mainly in Greek and Spanish markets • Re-negotiation of deals to increase sales

Development, production, and delivery of corporate events for gatherings ranging from 50 to 5,000 participants • Planning and executing the renowned Festival of Lights in Berlin • Successful acquisition of festival partners to enhance event experiences • Expertise in conceptualizing and organizing public events, including Christmas celebrations and village fairs • Strong ability in managing supplier relationships and ensuring high-quality services • Budget planning and monitoring

Developing, producing, and delivering in-house corporate events for gatherings ranging from 4 to 300 participants • Proven expertise in ensuring seamless execution, creating memorable experiences, and managing all aspects of event logistics

Contemporary Developments in Business, Strategic Management of Human Resources, Financial Management, Marketing Strategy, Managing Projects, Strategic Management