Julien Piccini
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Julien Piccini
Consultant Analytics & Implementation
Responsible for tracking functionalities on Adobe Analytics for all websites (Zooplus & Bitiba) Managing tracking through Dynamic Tag Manager for Adobe Analytics (JS & jQuery) Data Analysis through SQL & Python 3 Setting up & realizing training for Online Marketing & Shop departments in all countries Supporting Business Analysis on Adobe Analytics Supporting IT implementation on Analytics & Testing (Optimizely)
Support for testing in Autoscout (Optimizely / in-house server-side solution) / Tracking implementation support and business analysis (Google Analytics) / Creating testing process and culture in Autoscout24 / Leading testing culture and support for Scout24 group / Setting up tests(Jquery / JS / HTML / Regex)
- 1 Jahr und 8 Monate, Sep. 2013 - Apr. 2015
Digital Analytics Consultant (Business & Technical)
Adversitement
Analysis of business needs for e-commerce / leads / classify / branded websites Establishing tagging plan for Analytics Tools (Universal Analytics / Adobe Analytics) Updating JS code and monitoring implementation Business Analysis Monitoring Tag Management Tool implementation (Google Tag Manager / Tag Commander / Dynamic Tag Management) Setting A/B Tests Checking implementation on Mobile App (via SDK) Business Dashboard creation (using Excel VBA and Report Builder)
- 1 Jahr und 4 Monate, Juni 2012 - Sep. 2013
SEO Consultant / SMO and SEM Expert
iProspect
SEO Consultant for different companies : Priceminister / Rakuten / 118000.fr / Danone / Homeaway.co.uk / Eniro.se / Computing.net /e-pro.fr. Crawling websites using an internal crawler Using SQL for fetching data Log Analysis (mostly Apach logs) Using Linux / Unix programmation for reporting tools SEO reporting through Digital Analytics tools (ATinternet / Adobe Analytics / Google Analytics) SMO optimisation assessments (SocialCrawlytics / NetPeakChecker ) SEM optimisation assessments
- 1 Jahr und 9 Monate, Sep. 2010 - Mai 2012
Online Marketing Specialist
Criteo US
Setting up and monitor the worlwide SEM strategy Setting up and monitor the SMO strategy for North America Market Setting up the SEO Strategy for North America Market Use of Retargeting campaign Google Analytics Implementation Help for webmastering through Joomla1.5 Setting up, training and monitoring the Microsoft Dynamic Solution for North America and Asian Market
- 7 Monate, März 2010 - Sep. 2010
Customer Loyalty Program and CRM adjoint
Voyage SNCF
Creating segmentation of user for emailing purpose (through Neolane) Technical coordinator for emailing campaigns Analysis of business needs to create emailing projects Creating agenda to customer program Analysis the results through Business Objects Briefing the Agency for emailing creation
Ausbildung von Julien Piccini
- 1 Jahr und 7 Monate, Sep. 2008 - März 2010
Marketing New Technologies
Institut d'Administration des Entreprises (Toulouse)
- 10 Monate, Sep. 2007 - Juni 2008
Bachelor of Economics
Akademia Ekonomiczna w Krakowie
Erasmus
- 2 Jahre und 10 Monate, Sep. 2005 - Juni 2008
Licence Economie et Gestion
Université de Basse Normandie
Econometrics
Sprachen
Französisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
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