Juri Dalla Rosa

Angestellt, Head of Sales, Carl F. Bucherer

Minusio, Switzerland


Business Development
International Sales Management
Distributor Management
Relationship Management
Travel Retail
FMCG Business
Luxury brand
ready to travel
Sales Management
Retail management
Key Account Management
Internet Marketing
Business Plan Erstellung
Pricing Strategies
New Product Launch
Change Management
Senior Management


Professional experience for Juri Dalla Rosa

  • Current 3 years and 6 months, since Jan 2021

    Head of Sales

    Carl F. Bucherer

    Head of Sales EMEIA & International Travel Retail

  • 1 year and 8 months, May 2019 - Dec 2020

    Area Manager Carl F. Bucherer

    Carl F. Bucherer

    Distribution-, Sales-, Travel Retail Development

  • 1 year and 11 months, May 2017 - Mar 2019

    International Travel Retail & Wholesale Manager

    The Swatch Group Ltd. - Swatch

    Set up this new position by defining a long term operational wholesale strategy. Increased sales, shelve space and visibility across major POS worldwide. Shaped and implemented dedicated action plans. Optimised distribution network. Improved Marketing activities. Consulted with HR Business Partner to shape staff training program. Reviewed and agreed on BP by market. Generated Retail Operation guidelines. Negotiated and won retail space. Led business review meetings.

  • 2 months, Apr 2017 - May 2017

    Regional Sales Manager APAC & Travel Retail Manager

    Swatch AG

  • 1 year and 4 months, Jan 2016 - Apr 2017

    Head of Travel Retail

    The Swatch Group Ltd.

    Led strategic relationship with key global travel retail operators on behalf of the Swatch Group brands. Strengthened partnership between TR operators and the Swatch Group. Reinforced presence in key locations. Negotiated appropriate retail spaces for key airport locations. Contracted terms and conditions for major group projects. Reviewed yearly budget with all brands. Analysed KPI across key locations. Proposed corrective marketing actions and staff incentives. Led regular business review meetings

  • 1 year and 7 months, Jun 2014 - Dec 2015

    Brand Manager

    Swatch AG

    Full P&L accountability. Reached all sales targets. Motivated team of over 120 people. 5 direct reports. Restructured distribution network Negotiated investment plans with Key Accounts Increased own retail network. Established KPI culture. Implemented innovative marketing activities. Won acceptance among Chinese customers

  • 11 years and 9 months, Oct 2002 - Jun 2014

    Regional Brand Manager

    The Swatch Group Ltd.

    Considerably increasing revenue across Middle East. Managed start up organisation for Swatch within Swatch Group Middle East office. Built and maintained successful business relations on distributor level. Prepared, negotiated and let the implementation of sales-, marketing-, and communication plans for the region. Led transition period of our subsidiaries in India and Turkey by redefining business relations with distributors and by recruiting Brand-, Retail-, and Marketing Managers.

  • 1 year and 9 months, Jan 2001 - Sep 2002

    Head of Sales

    Swatch AG

    Encouraged senior management to set-up a new position by formulating a Key Account Management concept for the Swiss market. Hired a Key Account Manager. Improved competitiveness, accelerated sales results and optimised locations among the distribution network. Improved efficiency and sales results by reorganising sales force. Motivated, advised and led a team of 3 Regional Managers and 3 Visual Merchandiser. Orchestrated marketing events during the opening of mono brand stores in key cities.


  • German

    First language

  • Italian

    First language

  • English


  • French



Business Development
Brand strategy
problem solver
Pricing strategy
Atomic Absorption Spectroscopy

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