Justin Lacaillade

Accountable for commercial management of $101M service sales organization covering the Western half of United States. Staff & develop remote team of 9 specialists providing software, service, SaaS, & healthcare networking products, coach team on sales and negotiation tactics, act as business partner to marketing, product management, finance, and legal teams

Led and set strategic direction for Direct Sales and Inside Sales, Marketing, and Customer Service departments – 6 regional managers, 5 customer service reps, 2 content designers, network of 35 manufacturers’ representatives in Canada and the United States. Managed relationship building efforts at CXO level with channel partners, buying groups, and industry groups.

Led Sales, marketing, and strategic planning, estimation/forecasting activities of $70M regional market organization across 6 states, 5 area managers, and 8 manufacturers’ representatives for indoor/outdoor lighting, wireless controls, SaaS, IoT devices, and power electronics to OEMs, wholesale distribution, political bodies, commercial, industrial, and institutional end-users.

Direct Sales, managing relationships with mix of 20 different accounts including electrical distributors, retailers, OEMs, institutional, industrial, and political body end users and identifying and onboarding new accounts

Led product development, life cycle, commercialization, and marketing of four power electronic/transformer products lines

Led product development, life cycle, commercialization, and marketing of mechanical & fire protection product lines

Conduct competitive intelligence project and channel analysis determining entry strategy for mechanical product line into China

Provided technical support and customer service for four product lines throughout a seven state $20M territory. Order entry, claims resolution, credit and return processing.

General Management Strategy

Political Science Chinese