Kai Stetzelberg

Lead end-to-end D2C e-commerce design & development projects for high volume and high-profile clients like Rhode Skin, Lake Pajamas, and Vetsak. Responsibilities include client onboarding, requirements gathering, market analysis, UX audits, strategic planning, product roadmaps, design and development oversight, and ongoing optimization in KPIs like CX, CR, CLV, and NPS using qualitative and data-driven insights. Expertise in consulting, product management, e-commerce innovation and landscape.

Optimized and expanded global D2C e-commerce websites and Amazon Marketplace presence, launching localized stores and A+ Content across international markets. Led UX, SEO, SEM, display ads, shopping ads, paid social, email, and affiliate marketing strategies. Managed agencies across web development, search, social, and Amazon ads. Established budgets, forecasts, and handled P&L responsibilities, ensuring seamless execution and growth of e-commerce and digital marketing initiatives.

Developed and executed comprehensive digital marketing strategies across multiple channels, achieving eight-figure e-commerce revenue growth in five years. Managed a mid-seven-figure marketing budget, optimized ROAS, and adapted to shifting trends during COVID-19 to capitalize on increased online demand. Migrated e-commerce platforms from Magento to Shopify Plus, reducing costs by 80%. Enhanced D2C strategies to improve CSAT, CLV, CR, and AOV. Led the U.S. e-commerce launch for EU footwear brand Tamaris.

Led an e-commerce design and development initiative, transforming the multi-brand informational website into a high-performing e-commerce store. Launched the initial range of digital marketing initiatives, including paid and organic search, social media, referral, and email marketing, setting the stage for rapid growth. Founded and led the customer experience team, implementing a support ticketing system and providing live phone, email, and chat support.

Directed IT product and project management for a custom direct-to-consumer e-commerce platform, driving growth and revenue. Transitioned the platform to a SaaS model, offsetting costs through recurring revenue. Managed design, development, and support for 8 enterprise clients as a Project and Success Manager. Bridged business and IT requirements, ensuring alignment, and led US-China team collaboration, providing scrum oversight and hands-on support in Guangzhou, China.

Spearheaded IT Product and Project Management for a direct-to-consumer e-commerce platform, driving growth and transitioning to a SaaS model. Managed end-to-end processes for 8 enterprise clients, aligning IT solutions with business needs. Facilitated US-China collaboration, including on-site oversight in Guangzhou, ensuring seamless project execution and client success.

Established and managed Planet Europe GmbH, the European branch of Planet Inc., overseeing legal setup, banking, staffing, warehousing, and logistics. Spearheaded the development of a multi-language, multi-currency e-commerce platform and implemented operational procedures. Coordinated cross-border projects, leading teams in the US and China with direct involvement and scrum supervision at the Guangzhou office, ensuring seamless collaboration and operational excellence.

Business & Information Technology