Kaija Beke

- Comprehensive Marketing Controlling: Performance analysis, budget tracking, reporting accuracy. - Business Partnering: Financial insights, strategic guidance. - Annual Budget Planning: Cross-departmental coordination.

- Analyzed monthly financial data for Zalando Consumer Business (€9.3bn business), by consolidating and harmonizing diverse data points and insights. - Implemented a financial reporting process for the business unit, enhancing efficiency and accuracy, leading to improved decision-making and reduced reporting errors. - Supported management with data-driven decision-making by designing a measurement framework and project intake process.

- Initiated and drove growth initiatives for the company's Offprice business (Lounge by Zalando online outlet), achieving a +43% CAGR from 2017 to 2020, scaling revenues to €978.1m. - Developed market expansion strategies and conducted feasibility assessments to identify new market opportunities. - Managed the successful launch of new markets by coordinating cross-functional teams, resulting in rapid market leadership. - Analyzed the competitive landscape, conducted market research

- Controlling & Merchandising Category Men - Buying & Product Supply Management