Karan Gupta

As Marketing CRM Product Owner, I lead marketing automation and campaign execution utilizing HubSpot and Salesforce. I directed a major project merging three HubSpot instances and multiple regional CRMs into one global database, migrating over 400 assets. My focus includes driving database segmentation, lead management, and scoring programs. I also manage executive reporting and marketing attribution via Google Analytics and Data Studio.

Managed HubSpot administration, marketing attribution, and executive reporting using Demandbase and Mouseflow. Led a 2022 website redesign, managing an external agency and migrating the platform to a WordPress server to meet SOC compliance. Orchestrated the company-wide Account-Based Marketing (ABM) rollout by evaluating vendors, securing contracts, and building cross-functional dashboards. Additionally, redesigned CRM workflows and automation across Salesforce and HubSpot.

Executed global Eloqua email marketing campaigns and managed digital event experiences using Cvent. Scaled operations by establishing a Global Marketing Operations support process, implementing JIRA for global request tracking, and onboarding dedicated vendor teams. Acted as Project Lead for Eloqua release planning and deployment alongside IT resources. Designed a new marketing CRM database architecture, mapping integration data across SAP, Pardot, and Eloqua.

Promoted from Associate to manage a 4-person team executing lead generation and direct marketing campaigns for Hospitality Cloud products. Directed digital asset creation and tracking for Cvent Connect events, building pre- and post-event executive dashboards. Implemented an auditing process to review sales follow-ups on marketing leads, scoring lead quality for SDR leadership. Spearheaded ABM implementation with vendor The Big Willow to target key accounts.