Karan Yadav

• Developed a marketing strategy for one of the Bosch Professional products • Analyzed data with respect to the Industrialized Countries, and developed concrete insights • Took into consideration User Centricity, developed multiple questionnaires and discussion forums for UI/UX feedback • Developed team communications and information for Promotional and Product part of the Marketing Strategy • Identified appropriate marketing channels and target customers for campaigns

Conducted market researches and analyzed growth patterns Analyzed, monitored and improved product portfolio management using existing sales database & KPIs Worked in cross functional teams to create marketing content, assuring maximum utilization of resources with minimum costs Supported and participated in different internal marketing events directed to create more awareness of the company portfolio Assisted in end-to-end product launches, online and offline, all under Agile methodology

Project scheduling, stakeholder management, issue management, risk management, change management and status reporting Worked with the sales and finance departments on market size analysis, competitor analysis and costing for different products and services Mobilized site, planned resources and assisted cross functional departments Creation of timeline, tracking project progress, and timely Purchase Order (PO) creation and approval from the customer end Increased the customer portfolio by 20%

Strategic Marketing, Project Engineering Management, General Management topics Current GPA: 2.0

Majors in Mechanical Engineering Grade point converted to German grade point system: 2.5