Karen Michel

I am in charge of the deployment of the communication and marketing policy of Loxam Access, the subsidiary specialized in raising the group : communication strategy, operational marketing actions, product marketing, digital marketing.

I was in charge of the communication in The Quality Customer Experience Improvement Service, which is based in the delivery centers of Hamburg and Toulouse. Content strategy & Digital strategy: design, management and implementation of the departemental communication plan Digital transformation: accompanying the change of Ishare to Gsuite and the change of Airbus internal network «Hub» Organization of internal and external events

Product marketing: devising of plans of product communication, devising of communication media Webmarketing: redesign and updating of a website, free referencing and paying referencing, advert on Facebook Ads, landing page, emailing, social networks Organization of event: devising of communication plans and media for conferences B to B, the seminar of the group, and the 50th anniversary of the company Brand strategy: brand content management, devising of a set of recommendations, implementation of KPI

Internal communication and raising awareness: qualitative survey, benchmarking, creation of tools, specification writing, process organization, evaluation of devices and recommendations, Budgeting and planning Special event management: devising of medias and for 80th of the site (10 000 visitors) Assessment of the communication quality with an audit and formulation of recommendations