Karen Vallejo

Improved customer experience by providing personalized support and gathering feedback to enhance products and services. Utilized Salesforce for efficient case management, reporting, and process improvements, handling crises effectively. Developed process improvement protocols, trained new agents, and collaborated with managers to optimize team performance.

Responsible for retail channel management, B2C strategy and brand positioning development. Supervision of 22 stores nationwide, planning and execution of display and visual merchandising programs, seasonal branding strategies, market research, POS approaches and creation of customer loyalty programs

Integral management of the Marketing area with focus on B2B, budget management, supplier negotiation, promotional material administration, POP strategy planning, and presence in trade fairs. Supervision of the sales team, as well as internal and external communication management.

Direct collaboration with brand managers. Promotional material management, execution of national and regional product launch campaigns, communication with agencies and suppliers. Focus on POS strategies, support in market research and reporting.

Sales and marketing support for the retail channel. My role involved coordinated communication with the national sales team, receiving and submitting sales reports, managing merchandising material and budgets.