Kasper Mok Andersen

Worked with analyses and reporting on: - Status of and developments in the customer base - Profitability of products and customers - Segmentation of customers - Churn descriptive and predictive - Consequences of business development projects - Consequences of sales and loyalty enhancing efforts

Responsible for developing and maintaining the data model behind De Gule Siders (DGS) Lead generation product. This data model generates the price and product offerings that are presented to potential customers. connected with this I work on: -Analyzing the effectiveness of different medias to deliver leads to advertisers across headings and locations. -Analyzing the performance of lead generating on specific customers to pinpoint potential candidates for SEM campaigns.

Worked with - Leadmanagement - Campaign Development and - Customer Inteligence Using - SAS Marketing Automation / Customer Intelligence Studio - SAS Enterprise Guide - SAS Enterprise Miner - Topdanmarks Mainframe and - Call Center solution Actimizer RPD.

I worked with Database Administration and report development, primarily in SAS and SAS Business Intelligence Platform, but also in Business Objects and Toad for Oracle. Furthermore I did Revenue Assurance work and obtained the green belt in Lean Six Sigma and Telias Business Acumen Certificate.

Business Performance Management