Katarina Remenova

Price sensitivity testing Product profitability report Investigating data about customer buying behavior Investigating data about product values from customers point of view using FAB Revenue leakage analyses Gross margin non-erosion schedule Churn rate detection Pricing page optimization

Research and teaching:Business decision making in field Pricing & price optimization.

Maintaining pricing data quality to support price decisions Investigating data about customer behavior Preparation of documents for Pricing meetings Conducting revenue leakage analyses Updating of service charge lists Performing ad hoc analyses Administration of pricing policies and procedures

Copywriting, press release writing, proofreading,responsible for social networks - writing and editing. Support of corporate events, actively seeking media presence. Responsible for proactive media management, identifying local, regional and national media. Planning, developing, implementing and evaluation of PPC campaign. Creating websites content with AIDA tool.

Product development and execution throughout the product lifecycle, performing demos for key customers, monitoring government activities in accounting&tax field. designer, type- setter, printer, distribution department. Creating website content - press release writing. Marketing activities - responsible for specifying market requirements for current and future products, creating book-cover, creating product landingpage and newletters. Staff trainings

MBA study

PhD study