Katarzyna Bąchorek

Point of contact for web analytics related topics for BMW local markets. • Setting up customized reports and building dashboards • Website data analysis and benchmarking • Preparing recommendations on user journey optimization and conversion improvements • Answering web analytics related queries from the client • Conducting web analytics software trainings for the team and the client • Testing website tracking solutions, reporting on errors and troubleshooting

Managing a small independent project in website quality and performance. • Collating and analyzing data from different sources • Identifying page issues and preparing recommendations for further improvement of the client’s website in terms of content quality, page performance and SEO • Preparing comprehensive reports on website health status • Conducting online sessions with the client • Assigning tasks and training project team members • Standardization and automation of processes

Supporting email marketing and SEO teams in daily tasks. • Creating e-mail campaigns in Marketo (structuring emails, programming campaign steps) • Reporting and analyzing e-mail campaign performance • Preparing keyword performance and website KPI analyses based on relevant metrics from Google Analytics and Google Search Console • Creating SEO optimized page titles and descriptions for German websites

Preparing and conducting English in-company courses at different levels, translating and proofreading.

Accounting entries for purchase and sales transactions.