Katharina Andratsch

Project & Account Management • Strategy and consulting: strategy, workshop, training • Marketing and media services: Webshop, SEM, Social Media, PR, Media, Content production Corporate projects: • Leading projects in organizational development with 70+ employees including the implementation of a Competence Management Software (360° feedback) • Project lead product and price management of all agency services of the company: market research, pricing, creation of the product catalogue for sales

• Business development and product management for an E-Learning Software (LMS): Market research, data analysis, product positioning, pricing and value proposition, requirements management and coordination of technical development (agile project management), market launch (Website and B2B blog, sales documents, print and digital marketing services, online advertising, B2B newsletter) • Responsibility for the company's internal training platform

• Creative Conception & Project Management: Strategic conception and campaign management in the areas of native advertising and content marketing for different industries, KPI tracking and reporting • Corporate Marketing Assistant for the companies Styria Content Creation and styria digital one: social media, event communication, advertising campaigns, website

• Analysis and preparation of reports for the management • Internal projects e. g. event management and in-house marketing activities • Coordination of sales documents

Assistenz der Projektleitung; Medienkonzeption und Medienproduktion

Abschlussnote: Ausgezeichneter Erfolg • Innovation Management & Business Development • Digital Media Strategy & Consultancy • Entrepreneurship & Business Planning • Finance & Cost Management • Content & Programme Management • Recht, Management, Personalmanagement

Stragegisches Management, Marketing