Katharina Gerlach

Pre-opening team: - In charge of a team of 8 people (Sales and Conference Team) Recruitment & Training - Involve in the Business Plan, budget and Property Meetings - Implementation of the Meliá Sales and Marketing Standards - Creation of internal procedures and tools - Creation and development of Sales & Marketing Actions Plan, Revenue Strategy, Pricing, CRM , Data Base, Market Analysis, Social Media.. - Event Managment - Daily Operations supervision

International Sales Manager HUSA LUXURY HOTELS IN BARCELONA Hotel Rey Juan Carlos I El Palace Hotel La Florida Hotel Miramar Sunborn (opening project) - Business development of the markets in charge, identify new segments and business oportunities. - Prospecting and sales calls. Participate in show cases, work shops, fairs. Organisation of Famtrips.

Main contact and responsible for MICE of Germany, Switzerland, Austria, Scandinavia, Netherlands, Asia and Eastern Europe Accounts. - Manage and carry out promotional activities, special events & offers. - Negotiation of rates, budgets and agreements. - Serch for new accounts, increase the customer database and client loyalty. - Business development of the markets in charge, identify new segments and business oportunities