Katharina Patocka

• Set up of Customer Experience strategy, concept creation and implementation of CX programme for consumer and small enterprise (B2C and B2B). • Core process lead for the Development Team to improve the customer life cycle and drive change. • Business case analysis & potential analysis. • Project lead for CCO projects.

- Strategic B2B marketing planning and campaign implementation with Sales and external stakeholders in UK, France, Italy, Germany, Austria and Switzerland. - Implementation of lead generation and nurturing activities based on marketing automation. E.g. digital and premium print mailings, events, workshops, webinars - Campaign development and implementation of sales and marketing tools - Product launches, trainings with international cooperation partners. - Support of Mondi Group rebranding

- Strategic development & campaign implementation of the first Color Copy Loyalty Programme: On-/offline communication, website development with IT providers, collaboration with sales and marketing (colorcopyclub.com) - Implementation of project management standards & guidelines within Mondi - Strategic set up and implementation of internal employee training academy - Business Unit rebranding campaign incl. video production - Project lead for outsourcing of mill production process and pricing project

Trainee programme within Marketing & Innovation, Sales, Supply Chain Management (Customer Service, Transport) - Product rebranding campaign - Creation of new design paper marketing tools

Several internships in various departments

Leadership in project management & planning and controlling, agile project management, conflict management, risk and crisis management, multi-project management

GPA 1.3 (top 5%) Specialisation: "Organizational Governance and Corporate Communication" and "Organizational Change, Creativity and Innovation"

GPA 1.9 (top 5%) Specialisation: “Change Management and Management Development”, “Organisational Behavior Management” and “Effective Resource Management and Environmental Technology”