Katharina Ströhm

- Designing social media strategies to achieve marketing targets - Managing, creating and publishing original, high-quality content - Managing PPC campaigns in Facebook & Google, analyzing their performance & report to stakeholders. - Developing short /long term acquisition & retargeting strategies and build campaigns accordingly. - Designing creatives & ad copy.

- Help small and medium businesses improve their Facebook & Instagram's advertising strategies & boost performance - Provide expertise in Facebook’s advertising solutions - Identify trends and solve problems facing multiple SMB clients - Provide coaching on the use of Facebook's advertising tools - Find individual digital strategies for each client and situation

Erasmus Mundus EU-SATURN was a scholarship programme from the European Union which provided scholarships for South African students. Tasks & Responsibilities: - Responsible for all communication with 100+ stakeholders and handling all practical matters for scholarship holders - Created all marketing material - Organized and executed a roadshow to market the project across South Africa - Produced official reports for the European Commission - Organized two international consortium meetings

4Choice has been making price comparison websites since 2012, some of which are market leaders in their industry and represent a large force in terms of customer opinion. Tasks & Responsibilities: - Handled all social media channels for each website - Developed social media & e-mail marketing campaigns - Actively involved in the company's management - Managed and created visual material & copy for social media and the websites - Produced PR material for news outlets

Brand Communication Brands and Organizations in Social Media Persuasion and Resistance Message Strategies Media Strategies

Social and cross-cultural psychology Psychology in the workplace Social environment and behaviour The social psychology of communication Consumer and economic psychology Social influence