Katia Longeval

Mission: -Become the undisputed market leader in Belgium. -Increase market share by developing new product lines / business models to attract the non organized travel market. -Increase profitability to shareholders requirements. Objectives: -Develop long term strategy and implementation plan -Implement new business models with focus on on line market. -Reduce operating cost with 20% through efficiency measures and international synergies - coach of 5 people

Mission: -Increase control on Thomas Cook turnover in distribution’, in a profitable way. -Develop overall strategic plan for ‘a’ controlled distribution network. Objectives: -Restructure the Holiday Land distribution network based on profitability analysis. Coordination of closure/sale non profitable agencies. -Re brand into Thomas Cook Travel Shop. -Set up and implement purchase strategy, negotiate with third party suppliers -implement marketing strategy -develop franchise concept

Mission: -Develop marketing strategy for the brand. -Set up action plan for implementation. -Increase brand awareness of the brand. -Increase the brand loyalty. -Increase media attention. -Maximize return on marketing budget. Responsibilities -Determine the positioning of the brand Neckermann within the Belgian travel industry. -Responsible for above the line communication -Negotiate with media suppliers. -Develop/ implement retail plan

Mission: -Increase Neckermann sales/ market share for long haul destinations. -Obtain maximum occupancy on risk charter flights. Responsibilities: -Determine product portfolio -Determine price strategy and calculation. -Produce brochure/ web content. -Training of sales team. -Daily follow up on sales/occupancy. -Steering of sales: negotiation with accommodation suppliers for promotions, launch within sales channels