Katie Gehring

• Responsible for project and product management as well as operations • Plan and execution of all releases, roadmaps, and launch plans • Coordination of all involved internal and external parties • Creation of product marketing materials and related technical documentation • Management and development of new business ideas • Preparation of business cases and plans, technical concepts for internal and external innovations e.g. partner program, idea process, payment solution, etc

• Responsible for product management as well as operations • Plan and execution of all releases, roadmaps, and launch plans • Coordination of all involved internal and external parties • Creation of product marketing materials and related technical documentation

• Responsible for project management in the field Monetization • Implementing development process for monetization product releases (JIRA, Confluence, Swamp) • Creation of related finance process • Coordination of all involved internal and external parties • Creation of product marketing materials and related technical documentation

• Project management for new and existing customers e.g. x-mas calendar, online games, nurturing, activity cycle, lead generation, etc. • Definition of scope and creation of project plans, efforts, and resources • Ensure projects are completed in-time, within budget and client expectations • Management of day-to-day relationships with internal and external stakeholders • Communication of project status to all stakeholders and the resolution of all issues

• Campaign management for new and existing customers • Ensure campaigns are completed in-time, within budget and client expectations • Management of day-to-day relationships with internal and external stakeholders • Communication of campaign KPI's to all stakeholders and optimizing campaign performance

• Management of all email marketing activities in Scandinavia & Europe • Communication and delivery of all performance objectives, and KPI’s including setting targets, budgets, and forecasts to clients and external parties • Management of the CRM strategy • Creation, development, optimization, and realization of email campaigns • Administration of user databases and analysis of user behavior and their key characteristics to improve campaign performance through segmentation strategy and targeting

• Management and coordination of online advertising campaigns • Creation, optimization, and analysis of all email marketing campaigns • Synchronization of social media and other marketing activities

• Responsible for the entire newsletter production circle

Kurse in International Marketing und Practice of Entrepreneurship

Medien-, Kultur- und Eventmanagement

Managing Projects, Contemporary Developments in Business and Management, Strategic Management of Human Resources, Financial Management, Strategic Management, Marketing Strategy