Katie Kerr

Lifecycle and growth marketer for Scoop, a B2B2C transportation startup - Reduced cost of acquiring a new carpooler on digital by 90% - Improved Activation rate through core journey by 15% - Spearheaded Scoop's investment in digital campaigns as a new channel for user acquisition, including designing and executing the channel strategies for Facebook, Instagram, LinkedIn, and Google UAC

One-person marcomms team driving the awareness & demand generation strategy for Kiip, an ad tech and data startup - Demand generation strategy brought in qualified leads that contributed to 15% of deals closed in 2018 - Architect behind all demand generation efforts, including blog posts, case studies, webinars, white papers, and digital ads - Owned external communication strategy and oversaw PR team; managed byline development and placement, messaging, product announcements, and data syndication

Pacific Northwest Client Services Manager for internet media giant BuzzFeed - Collaborated cross-functionally with account strategist, content producers, and brand strategists to create and execute proposals for new business RFPs - Clients included Clorox, Intuit, Old Navy, PlayStation, Promius, Shutterfly, Ubisoft, and Wounded Warrior Project

At the helm of the social media team for Offleash PR, a high-tech PR firm - Built and managed social media programs from scratch for B2B clients; designed framework for measuring social media program performance and growth - Continuously improved social media performance for clients by capturing and analyzing key metrics, including follower growth, and increased engagement

Clients: Aerohive, Alation, Aviso, BitSight, CipherCloud, Distil Networks, PernixData, RapidMiner, Sauce Labs, Snowflake Computing

Account Services intern supporting the new business team for leading ad agency 215 McCann - Conducted in-depth competitive research and analysis to support new business team pitches - Project managed planning and executing annual holiday part for 50 people

Coursework focused on 21st-century American popular culture, and the sociocultural impact of reality television, social networking, and the Internet.