Paloma Rojo

Cultivated customer experience and brand rapport to increase retention rates and drive goal achievement. Led a team of 4 and 2 agencies to develop promotions, manage trade shows, purchase media, provide creative services, and conduct PR. Organised and executed year-round lead digital campaigns to drive pipeline generation. Active collaboration with four departments to influence critical business growth outcomes. Generated a revenue growth by 22% in our Education Services business unit.

Analysed internal financial as well as offerings of competitors, to prepare assortments with more than 200 products across four categories within the Penalty Brand. Drove brand development with a team of four overseeing all aspects of social media strategy. Lead optimisation of product requirements while working closely with the sales workforce to align products with consumer demands. Overhauled the obsolete planning legacy system, resulting in increased usability and reduced errors by 15%

Identified lucrative business prospects through cold calling, networking, marketing and database leads. Reached out to dormant accounts in the field to re-engage customers (4%) and increase revenue.

this Executive Program is aimed at providing the fundamental technical knowledge related to data analysis. The main forms of information extraction, the understanding of the modern digital environment and its implications in the most relevant business areas. Some of the tools provided where: SQL, Python, Qlik and PowerBI.

Short programme on Marketing and Business Metrics. The course covered: Digital Marketing, Branding, Acquisition, Retention, Monetization and transversal integration analysis.