Katja Lemke

- Reviewed historical loyalty programs, customer insight data, current non-core brand programs, as well as best practices in multiple industries to make a recommendation for a future loyalty program - Reviewed current digital content strategy and made recommendations for optimization to increase web traffic and conversion rates- - Collaborated with advertising agency to evaluate and recommend new programs and enhancements - Involved in RFI and RFP process

• Assisted with research efforts on “The Role of Contingency Planning and Demand Management in Organizational Effectiveness” and “Airports and Economic Development” • Graded papers and assignments

• Assisted in employee recognition efforts by planning, organizing, and preparing employee events • Participated in company culture events and learned how the company’s mission and philosophy is translated in Southwest Airlines’ day-to-day business operations

Market Research Consumer Behavior International Marketing

Business and Economics